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Total No. of Questions : 8
Total No. of Printed Pages : 2
Roll No .........
MPM-107
MBA (Pharmaceutical Management), I Semester
Examination, December 2024
Marketing Management
Time : Three Hours
Maximum Marks : 70
Note : i) Attempt any five questions.
ii) All questions carry equal marks.
1. a)
Marketing is the system of integrate of business activities designed to develop strategic plans leading to the satisfaction of customer want to selected market segments. "Explain"?
b)
Distinguish clearly between selling and marketing.
2. a)
Discuss about marketing fundamentals and write the marketing mix and 7p's.
b)
Write some key factors of pharma marketing Environment.
3. a)
What do you understand by internal environments, product portfolio, analysis, financial analysis and marketing?
b)
Explain the impact of the following on the marketing management of form's demography, economic, social and cultural environment?
4. a)
What do you understand by marketing strategy in pharma markets?
b)
Comments on:
- Strategic market analysis
- New product launch in pharma market
- Strategic market action
- Market authorization
5. a)
Discuss key features of pharma sector challenges.
b)
What is the role of technology adaption for compliance and better productivity in pharma sector?
6. a)
What do you mean by Product level and Product life cycle?
b)
Comment on the integrated character of the three mean of promoting.
7. a)
Define Marketing research. Write the scope and importance of marketing research.
b)
Define the problems of marketing research.
8. a)
What are the various types of factors which influence the Marketing environments?
b)
Comment on:
- Ecology marketing
- Marketing environments
- Strategic business planning
- Consumers behaviour